MetaChef – Bring food products to life

Central

database

Better understanding

through visual presentations

Efficiently

implement changes

About Vion

Vion is a leading international producer of meat, meat products and plant-based alternatives, with factories in the Netherlands, Germany and Belgium. With representative offices in sixteen countries worldwide, they serve customers in various sectors, including retail, food service and the meat processing industry.

Question

Vion Food Group approached us with the challenge to streamline and improve their sales process. They wanted a solution to provide their sales teams with up-to-date information about product and packaging options from all their production locations in Europe anytime, anywhere. Their goal was to increase efficiency, improve accuracy and achieve a more customer-centric approach to strengthen their competitive position in the ever-changing food industry.

“It allows the sales team to effectively showcase our diverse product range and packaging options, providing our retail partners with immediate visual answers.”

– Edwin Zeller, Chief Commercial Officer at Vion

Our solution

Vion Food Group has optimized its sales process by implementing an extensive configuration tool. This tool ensures that sales teams are always aware of the latest product and packaging options from every production location in Europe. This has led to improved efficiency, accuracy and customer focus thereby strengthening Vion's position as a market leader in the food industry.