Vion Food Group optimizes sales with an extensive configurator tool



Better understanding

through visual presentations


implement changes

About Vion

Vion is a leading international producer of meat, meat products and plant-based alternatives, with factories in the Netherlands, Germany and Belgium. With representative offices in sixteen countries worldwide, they serve customers in various sectors, including retail, food service and the meat processing industry.


Vion Food Group approached us with the challenge to streamline and improve their sales process. They wanted a solution to provide their sales teams with up-to-date information about product and packaging options from all their production locations in Europe anytime, anywhere. Their goal was to increase efficiency, improve accuracy and achieve a more customer-centric approach to strengthen their competitive position in the ever-changing food industry.

“It allows the sales team to effectively showcase our diverse product range and packaging options, providing our retail partners with immediate visual answers.”

Edwin Zeller, Chief Commercial Officer at Vion

Our solution

Vion Food Group heeft zijn verkoopproces geoptimaliseerd door een uitgebreide configuratietool te implementeren. Deze tool zorgt ervoor dat verkoopteams altijd op de hoogte zijn van de nieuwste product- en verpakkingsopties van elke productielocatie in Europa. Dit heeft geleid tot verbeterde efficiëntie, nauwkeurigheid en klantgerichtheid, waardoor de positie van Vion als marktleider in de voedingsmiddelenindustrie is versterkt.

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