Europastry's digital transformation through 3D configuration

Show products

before they even exist

Cost reduction

through the use of 3D digital samples


time to market

About Europastry

The European company Europastry calls itself a ‘baker 2.0’. It loves the tradition of bread baking, but has a desire to transform it. This makes the Spanish company the most innovative in the sector. In 2015, a production location was started in Oldenzaal in Twente.


Europastry believes the endless demand for physical mock-ups for customers is outdated. Is there an opportunity to show their products and packaging to customers in a more efficient, less time-consuming way?

“It helps us make the right strategic choices about which investments we should make at an early stage”

– Sander Verhoef, senior project manager Europastry

Our solution

With the 3D product configurator, Europastry can show the latest combination of product and packaging – in real time and in a lifelike manner – directly via a device. This makes it much easier and more efficient to view the latest solutions and combinations together with customers. Would you prefer red Popdots instead of purple? And would you rather have four instead of eight? In a few clicks the 3D image of the product & packaging is available.

To make this possible, we have scanned all the Europastry products. Thanks to the 3D product configurator, Europastry has lower costs and can even show non-existing products to customers. For example, it invested in a new packaging line and was able to pre-sell it before the line was actually installed. With a short time to market!

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